Category: Uncategorized

Toxic masculinity, parenthood and a 90s house classic: Why the 2025 John Lewis Christmas ad matters.

John Lewis’ Christmas ad has connected generations this year. With Gen Z making a TikTok trend out of it and their parents joining in, how has this ad started a conversation with just one track and no dialogue? In a landfill of adverts pushing products and Christmassy tat in your face, this one feels special. […]